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The primary purpose of the FIFA Ethical Recruitment Guide for Football Agents is to provide guidance that supports licensed football agents in conducting recruitment and representation in an ethical, transparent and responsible manner, in line with FIFA’s regulatory objectives for the global transfer system.

Its main focus is to reinforce ethical conduct, regulatory compliance and the protection of players’ welfare, particularly minors. The guide sets out ethical expectations for football agents, promotes professional standards in recruitment and representation, and supports transparency in interactions with players, clubs, families and other stakeholders. It aims to prevent abuse, exploitation and trafficking in football, especially involving young players, while strengthening integrity within the transfer system.

The guide provides practical direction to help agents align their professional behaviour with FIFA’s ethical standards, improve decision-making, and maintain responsible recruitment practices that safeguard individuals and uphold the credibility of the profession. Students are advised to study this section to understand ethical responsibilities and safeguarding principles relevant to football agent activities.